Item #:
199366000
Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy,
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Item #:
199366000
SGD 25
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This book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
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What Stands Out
Economic Insights
Utilizes advanced economic modeling to reveal how pricing strategies are formulated, providing transparency on pharmaceutical price hikes.
Consumer Awareness
Informs consumers about the impact of DTC advertising on medicine prices, empowering them to make informed healthcare decisions.
Mathematical Clarity
Bridges the gap between mathematics and advertising strategies, offering a clear understanding of how these elements influence the cost of pharmaceuticals.
Product Details
| Publisher | CreateSpace Independent Publishing Platform |
| Publication date | April 2, 2015 |
| Language | English |
| Print length | 60 pages |
| ISBN-10 | 1508786631 |
| ISBN-13 | 978-1508786634 |
| Item Weight | 3.35 ounces (94.97 grams) |
| Dimensions | 6 x 0.14 x 9 inches (15.2 x 0.4 x 22.9 cm) |
Product Description
Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising
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Pros
- High quality and durability
- User-friendly design
- Excellent performance
- Stylish appearance
- Highly rated by customers
Cons
- Slightly heavier than similar products.
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SGD 25
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Features & Benefits
- Explores how pharmaceutical companies drive up medicine prices.
- Analyzes the impact of marketing spending on consumer costs.
- Utilizes economic modeling and historical healthcare data.
- Offers insights into the science of pharmaceutical advertising.
- Printed for easy one-sided wraparound reading.
- Essential read for those concerned about drug pricing.
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