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Business Communication Today 13th Edition 13th Edition
SGD 163
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Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
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What Stands Out
Product Details
- Thirteenth edition of Business Communication Today for Business Communication courses
- Covers the impact of recent technological developments on modern business practices
- Addresses traditional business skills alongside new topics like social media in business
- Emphasizes mobile connectivity and integrates new and traditional entrepreneurial concepts
- Flexible and highly integrated text suitable for all readers seeking to master workplace skills
- Available with MyBCommLab, an online homework, tutorial, and assessment program
| Item Weight | 2.5 lbs (1.13 kg) |
Who Should Buy?
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Business Students
Students studying business communication will gain essential skills and knowledge applicable in real-world scenarios and workplace situations.
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Professionals
Working professionals can enhance their communication strategies, improving workplace relationships and overall efficiency in their roles.
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Instructors
Instructors can use this textbook as a comprehensive resource for teaching effective communication techniques in business courses.
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Casual Readers
Individuals looking for light reading may find the content dense and overly academic for casual interests.
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Non-Business Majors
Students outside business fields may not find the communication principles directly applicable to their studies or career paths.
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Advanced Communicators
Individuals with extensive experience in business communication may find the material too basic or repetitive for their needs.
Product Description
Business Communication Today 13th Edition 13th Edition
Customer Questions & Answers
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Question:
What is the focus of Business Communication Today 13th Edition?
Answer: The focus of Business Communication Today 13th Edition is on the inherent connection between recent technological developments and modern business practices. -
Question:
What traditional business skills are addressed in the text?
Answer: The text addresses timeless business skills such as listening, presenting, and writing. -
Question:
Is an online assessment program available with the text?
Answer: Yes, an online homework, tutorial, and assessment program called MyBCommLab is available with the text.
Communications Editorial Review
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SGD 163
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Features & Benefits
- Business Communication Today connects technological developments and modern business practices.
- Text addresses essential changes in technology and traditional skills for workplace success.
- Includes social media concepts and teaches crucial business skills.
- Highly integrated text flexible for all readers.
- Also available with an online assessment program, MyBCommLab.
- MyBCommLab is to be purchased only when required by instructor.
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